![]() ![]() First things first: Set up your account.īefore we delve into Google Analytics, let’s go through the steps of creating an account. The Rockhouse Partners team will help you take the first steps to Google Analytics and give you tips on how use it for your next ticketing and marketing strategy. While Etix Analytics is integrated with Google Analtyics, it is important to know the terms and make sense of your web data. Google Analytics requires regular monitoring and an understanding of how to adjust your strategy around the data you’re tracking. However, Google Analytics does not replace your marketing strategy or sprinkle fairy dust to magically increase your ticket sales once you sign up. Setting up your Gaggles integrations can only be completed from a desktop device at this time.So you want to get started with Google Analytics? Google Analytics is a free web analytics service that can be an intimidating tool at first glance, but that data will help you drive decisions, segment customer profiles, and dig deep into marketing campaigns. You can see the details of these campaign contributions by simply clicking “none (GaggleAMP).” This will then display any campaigns that have generated traffic during your specified time period. Traffic from activities with campaigns attached will appear with the campaign name. Activities completed with traffic generated but no campaigns attached to the original activity will appear as “none (GaggleAMP) inside Google Analytics. Here you will find traffic coming from your GaggleAMP activities. Once logged in, navigate to ‘Acquisition’ on the menu on the left and then choose ‘Campaigns’ and ‘All Campaigns.’ Any permission level will provide you with read access. Note: You will need to have Google Analytics permissions to view these metrics. Navigate to Google Analytics and log into your account. Locating Your Traffic in Google Analytics ![]() This allows you to further segment your Gaggle traffic inside Google Analytics. As a best practice, you should plan to select a campaign too. This allows you to track the performance of this Activity in Google Analytics. In the activity creation for any of these five activities, you will see a pre-checked box for ‘Enable Tracking?’ For the activity types below, you can ‘enable tracking’ in the creation of that activity. Next, you’ll need to choose an activity type. From the Manager dashboard, choose New Activity. To enable tracking, you’ll first need to start by creating an activity. When this integration is enabled, you’ll want to ensure that the right parameters are being applied to messages you would like to track. If at any time you need to connect a different marketing automation tool, simply click ‘unlink’ on the Google Analytics card, confirm you want to unlink, and choose the radio dial on the tool you want to replace the connection with.Įnabling Tracking Once Connected to Google Analytics Once chosen, that’s it - the default marketing analytics tool is Google Analytics. To select the marketing tool for your tracking, simply click the radio dial in the upper left corner of the Google Analytics card. ![]() Click 'Integrations' from your navigation bar.įrom here you will see that GaggleAMP can be connected to several different marketing tools for tracking, such as: How to Connect Google Analytics to Your GaggleAMP Accountįrom the Manager Dashboard, navigate to your profile image (or initials) in the upper right-hand corner and select 'Gaggle Settings' from the drop-down. Let’s take a look at how to connect your GaggleAMP account to your Google Analytics. That’s why GaggleAMP can be tracked within Google Analytics, giving you a holistic view of the performance of your campaigns. Have you ever sat down to do an analysis of your marketing ROI, only to find that your clicks are not attributed correctly or, worse, there was no mechanism to track your engagements in the first place? While in your gut you might feel the campaigns are worth their weight in gold, metrics do not lie. ![]()
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